Lead E-Commerce Editor, Barneys New York

2015 - 2016

• Part of an elite team hired to concept and implement a new voice for the Barneys New York e-commerce website.

 

• Developed a new brand voice for shoes and handbag businesses.

 

• Researched and wrote designer biographies throughout the site. 

 

• Attended store clinics to further enhance the on-site copy for each individual shoe and handbag brand.

 

Contributing Writer, Rally by Eventbrite

2014 - 2016

• Wrote and reported long-form, list-oriented, and review stories to the editors of Rally, the editorial blog run by Eventbrite.com ticket marketplace.

 

• Stories are written under the pseudonym Jamaica Fox and cover events such as New York City ComicCon and Cider Week New York.

 

• Photographed original content to accompany stories.

 

Copy Manager, Macys.com

2013 - 2015

• Spearheaded a new team of home & bridal registry copywriters to concept, write & edit copy for digital advertising use.

 

• Oversaw editorial experiences within the website, including microsites, SEO content hubs and in-site brand shops.

 

•  Managed a team of 12 copywriters and oversaw digital copy creation for the women's fashion and leased businesses teams. 

 

 

Senior Copywriter, Macys.com

2010 - 2013

•  Wrote and edited product pages, microsites, emails and other digital advertising copy.

 

• Created a cross-functional training program for the buying and copy teams.

 

• Led a development course for all new employees in conjunction with Human Resources.

 

• Assisted the customer experience team with concepting new ways to enhance the website and engage customers.

 

 

Contributing Writer, Forbes.com

2009 - 2010

• Wrote reviews of major art exhbitions, interviewed artists and curators.

 

• Assembled and curated digital slideshows to run alongside art reviews.

 

• Stories included "Burning Down The (Art) House," "More Than Just Flowers," "Selling An American That No One Wants To Buy," Buried Treasure," "The Whitney's Greatest Hits." 

 

 

Staff Features Writer, The National newspaper

2008 - 2009

• Wrote features, Q&A stories and news copy for the Arts & Life section.

 

• Provided full-page and section-cover feature stories.

 

• Also wrote for the newspaper from the U.S. as an international correspondent covering art, music and human interest stories.. 

 

 

Sub-Editor, The Yemen Times newspaper

2008

• Assisted in forward planning, assigning and editing copy on a daily basis.

 

• Ran an in-house training program for aspiring  journalists.

 

• Cultivated sources and covered news stories about the U.S. Department of State and the United Nations.

 

 

Contributing Writer, SAVEUR magazine

2007 - 2008

• Wrote stories for both the print and digital publications including:

 

• "Truffles in America," January 2008, issue 108.

 

• "Room Temperature Butter," March 2008, issue 109.

 

• "Party Fouls," "The Flavors of Mexico," "Cool Beans" and "Dairy Queen," on saveur.com.